L’Ancêtre wins an important recognition at the Canadian Grand Prix New Product Awards 🏆🇨🇦

Download the press release, photos and logos HERE!

Bécancour, June 9, 2025 – Fromagerie L’Ancêtre is proud to announce that its line of certified organic “grass-fed” cow’s milk cheddars has won a prestigious award in the dairy category at the Canadian Grand Prix New Product Awards! This event is organized each year in Toronto by de Retail Council of Canada to celebrates advancement and excellence in new food distribution industry products.

This isn’t the first recognition for this innovative cheddar line made from unpasteurized milk and available in 3 aging time, mild, medium and old : last November, L’Ancêtre won the 2024 CTAQ Food Innovation Award for the first products to feature the grass-fed certification developed by Dairy Farmers of Canada. This label guarantees that 75% of the cows’ diet comes from grass and certified organic forage. In April, this cheddar line was also a finalist at SIAL Innovation 2025 that spotlighted the most cutting-edge products in the agri-food industry.

With these recognitions, Fromagerie L’Ancêtre reaffirms its commitment to innovation and quality, while offering delicious cheeses made with respect for sustainable agricultural practices.

L’Ancêtre would also like to highlight the collaboration of the five organic farms that achieved certification: Ferme Liclerc, Ferme Gonzales, Ferme Saumonière, Ferme Pocatoise, and Ferme Safranc. These producers share the company’s values and go above and beyond the organic certification requirements by feeding their cows as much fresh grass as possible to enhance animal welfare, produce milk richer in essential fats, and reduce their carbon footprint.

We also thank our valued partners, including Les Producteurs de lait du Québec, Dairy Farmers of Canada for developing the certification, and Ecocert, the independent and accredited certifier that conducts the rigorous organic audit process involved in certification.

According to Pascal Désilets, President and CEO: “Fromagerie L’Ancêtre is very proud of this project, which allows us to keep innovating beyond organic certification and stay true to our mission. Regenerating soil health to better feed our cows and produce higher-quality cheeses with a reduced carbon footprint has always been one of the founding values of the organic dairy farming families who created L’Ancêtre in 1992.”

To learn more about our certified “grass-fed” cow’s milk cheddar line: https://fromagerieancetre.com/nourries-a-lherbe/

About Fromagerie L’Ancêtre

At L’Ancêtre, we craft and market authentic dairy products with no compromises. Organic dairy farming practices have been at the heart of our company since its founding in 1992 by certified organic dairy producers. Pesticide-free, herbicide-free, and synthetic fertilizer-free farming is our standard, just like ensuring our cows enjoy high animal welfare by grazing outdoors as soon as the weather allows and receiving a premium-quality diet made primarily of organic forage from healthy, nutrient-rich soils.

For more information on L’Ancêtre products: fromagerieancetre.com

About the Canadian Grand Prix New Product Awards

The Canadian Grand Prix New Product Awards celebrate innovation and excellence in new or innovative products, whether food or non-food, from national or private-label brands.
There are 52 product categories open for entry. Winners are chosen in each category, both among consumer packaged goods (CPG) and private-label products.
Products are judged on 25 points across four areas: Product Characteristics, Innovation and Originality, Packaging and Presentation, and Overall Value to Consumers.
Winners were announced live during the 32^nd annual Canadian Grand Prix New Product Awards gala, held Wednesday, June 4, 2025, at the Toronto Convention Centre.