Press release
LA FROMAGERIE L’ANCÊTRE TRIUMPHS IN THE “LES ALIMENTS DU QUÉBEC DANS MON PANIER! CONTEST
Bécancour, November 8, 2023 – Fromagerie L’Ancêtre is pleased to announce its remarkable victory in the 8th edition of the prestigious “Les Aliments du Québec dans mon panier!” competition this Friday. The competition, which ran from August 7 to 27, 2022, attracted more than 220 outstanding entries, making the selection of finalists in each category an arduous task. Fromagerie L’Ancêtre won first place in the “Superstore” category, in collaboration with Metro Plus St-Grégoire. This well-deserved recognition underlines the originality of the presentation of its products in this category. Out of 4 categories, the Fromagerie was also a finalist in the “Regional Product” category.
Themed events
As part of its participation in the competition, L’Ancêtre Cheese Factory organized a series of themed events at Metro Plus St-Grégoire over 3 weekends in August:
Customers were invited to participate on site by voting once a day for a chance to win one of 5 prizes of $1,000 worth of Quebec food products.
Awards and recognition
This victory was crowned with multiple rewards, including $5,000 in advertising value in the retailer’s region, a capsule on TVA en Mouvement filmed during the awards evening, a two-minute video presenting our initiative, an article in La Presse+, and an honorary trophy.
Future prospects
L’Ancêtre Cheese Factory would like to express its gratitude to all the participants, partners and customers who contributed to the success of these events, as well as to Metro Plus St-Grégoire for its generous collaboration, participation and initiative in organizing this project. The team looks forward to continuing to offer unique and engaging experiences to its community, to help people discover its quality products. According to Pascal Désilets, President and CEO: “The collaboration between the L’Ancêtre and Metro Plus St-Grégoire teams has been a source of real pleasure. Thanks to this creative partnership, we’ve been able to significantly highlight our organic cheeses and explain what makes them unique.”
About Fromagerie L’Ancêtre
Since its founding, Fromagerie L’Ancêtre has emerged as a pillar of the Quebec industry, becoming not only Canada’s leading processor of organic butters and cheeses, but also a symbol of excellence. Initiated by the shared desire of 10 dairy farmers to create organic products, the company has built its reputation on the exceptional quality of its ingredients and inimitable taste.
Present from coast to coast, L’Ancêtre’s mission revolves around its core values, offering consumers an exceptional taste experience while embodying a commitment to a better world in every bite. In 2022, Fromagerie L’Ancêtre will proudly celebrate 30 years of farming and processing organic dairy products, marking a memorable moment for the company and the entire organic sector in Quebec.
For further information: www.fromagerieancetre.com
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For further information, please contact:
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Ariel Bélanger |
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Gestionnaire de communauté et des événements |
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Social and Events Manager |
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C: 819 668-8374 |